Adidas Hopes Its World Cup Moment Can Drive U.S. Sales

Adidas is a big sports company from Germany. They make clothes and shoes for sports. The World Cup is a very important football event. On Sunday, the big final game happens. Many things on the field have the Adidas logo. This means players wear Adidas clothes and shoes.

Adidas wants to make more sales in the United States. The World Cup final is a good chance for them. Many people watch the game in America. When they see Adidas everywhere, they might want to buy Adidas products.

Bjørn Gulden is the main boss of Adidas. He is very happy about this. He says he "couldn't have scripted it better." This means the situation is perfect for Adidas. They hope the World Cup helps them sell many more things to American customers.